Product life cycle of coca cola company pdf

Many companies have been very successful in extending the life cycle of their product when new cheaper alternatives are introduced into the market such as clorox, cocacola, general mills, kraft, and pepsi. Business week, 2010 however, pepsis insightful marketing techniques comic strips, television ads etc. We have drinks and beverages for everybody and every occasion. Pdf strategic marketing plan for cocacola 2016 researchgate. Introduction aptly named, this stage of the product life cycle represents the products introduct. Product life cycle plc stages of product life cycle introduction, growth, maturity, decline duration. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Click on the button to find out the available online retailers to buy the product.

Explore the wide variety of products and beverages that the cocacola company has to offer. Pdf as a chandler founded the coca cola company back in 1886 and it. These procedures include three of the four key business functions. It is not possible to predict a plc 100% accurately, but management can make assumptions and informed guesses. Celebrating 1 years of sharing happiness since the coca cola story began on may 8, 1886 coca cola s journey in sri lanka 56 years from april 1961 coca cola beverages sri lanka ltd registered name in sri lanka, headquartered in biyagama coca cola the worlds largest beverage company, portfolio of more. Lets check out the bcg matrix of coca cola and what products of the company fall under what quadrant.

Coca cola was first sponsored on a tv show in 1950 ever since then coca cola s advertising has appeared all around the world in 1960 coca cola began experimenting with color advertising concluded to creating the most popular commercial of the decade known as the hilltop. This post is a business case study on pepsis product life cycle. Coca cola product life cycle essay 2121 words cram. Presentation of plc of coca cola free download as powerpoint presentation. To answer this question well take a look at all the stages of the product life cycle, and from there identify the one which fits cocacola the best.

Managers are encouraged to anticipate industry changes and have strategies in place for each stage it promotes a proactive planning approach. Muhtar kent is the current ceo and chairman of the company. Cocacola does not promote their soda as a mere drink but instead have transformed drinking coke into a pleasurable concept associated with life events. Pepsicola is still second in the carbonated drinks market and remains in the shadow of coca cola in terms of market share, perception and image. The lifecycle of cocacola research and product development cocacola was created in 1886 by dr. Many companies will invest heavily in new product development to make sure that their businesses continue to grow. Introduction the coca cola is a world famous carbonated soft drink brand, and it is produced by the coca cola company of atlanta, georgia, usa.

Product life cycle is defined is 4 stages mainly the introduction stage, growth stage, maturity stage and the decline stage. Discussion and analysis of the marketing strategy of coke. In a comparison of different beverage containers to determine which container had the lowest. Presentation of plc of coca cola coca cola the coca. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. But each product has a product life cycle plc the products life is not infinite. Celebrating 1 years of sharing happiness since the cocacola story began on may 8, 1886 cocacolas journey in sri lanka 56 years from april 1961 cocacola beverages sri lanka ltd registered name in sri lanka, headquartered in biyagama cocacola the worlds largest beverage company, portfolio of more. These stages are devised in such a way that it defines where the product stands and where it would go. Sales of cocacola ebb and flow, demand goes up and down, but i doubt its ever declined to the point where the main company actually considered canceling it. Headquartered in biyagama cocacola the worlds largest beverage company, portfolio. In 1969, researchers initiated an internal study for the cocacola company that laid the foundation for the current methods of life cycle inventory analysis in the united states. My grade 10 chapter 6 business project about the product life cycle. In order to cover all the effort and risk that went into launching a product, the company wants to earn a decent profit. Cocacola was first sponsored on a tv show in 1950 ever since then cocacolas advertising has appeared all around the world in 1960 coca cola began experimenting with color advertising concluded to creating the most popular commercial of the decade known as the hilltop.

Here, we have tried to show the implication of product life cycle on pepsico limiteds. Some of its offshoots like cole light and cherry coke could be in a different stage of their own. Worlds leading readytodrink beverage company, coca cola company has more than 500 soft drink brands, from fuse tea to oasis to lilt to poweradeorlds, but none of them is anywhere close to coke brand in awareness, revenue, and profit. A companys positioning and differentiation strategy must change as its product, market, and competitors change over the product. Although it was originally produced for medicinal purposes, the taste of the syrup was. Scribd is the worlds largest social reading and publishing site. Since being introduced in 1886, it has spent the majority of its life in the maturity stage. The product life cycle proceeds through multiple phases, involves many professional disciplines. Product life cycle the concept of product life cycle plc concerns the life of a product in the market with respect to businesscommercial costs and sales measures. With regard to the promotion of cocacola life the cocacola company uses different ways to communicate the product whereby campaigns that wake emotions are currently at a premium. The product life cycle is the course of the life of a product from when the product is in development to after it has been removed from the market. The life cycle of coca cola the coca cola company is an american multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in atlanta, georgia the company is best known for its flagship product coca cola, invented in 1886 by pharmacist john stith pemberton in.

He devised a syrup that was placed into a jug in order to be sampled at a local pharmacy in atlanta, georgia. Product life cycle 1 most companies understand the different life cycle stages, and that the products that they sell all have a limited lifespan. The lifecycle of a cocacola bottle packaging and recycling cocacola gb ccgbfinalinfographic downloadprint overview pdf north america. Cycle of cocacola and coca colas product life cycle. The lifecycle of a cocacola bottle packaging and recycling coca cola gb ccgbfinalinfographic downloadprint overview pdf north america. Procedures used by pepsicola bottlers australia executive summary the purpose of this report is to identify and explain the procedures used by the coca cola companys major competitor, pepsi cola bottlers australia pcba. Product life cycle stages overview the balance small.

Introduction the cocacola is a world famous carbonated soft drink brand, and it is produced by the cocacola company of atlanta, georgia, usa. The product life cycle plc is a series of phases that a product will go through in its lifetime in relation to the profits and sales that it will collect. After having been launched, a product should enjoy a long and happy life. The coca cola company was founded in 1886 in atlanta, georgia and has grown to become the worlds leading nonalcoholic beverages company. The life cycle of coca cola the cocacola company is an american multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in atlanta, georgia. If the changes are accepted by customers, it can lead to a product moving out of the decline stage and back into the introduction stage. A world of rewards from cocacola brands and partners. This company is best known for its flagship product cocacola which was invented in 1886 by pharmacist john stith pemberton giebelhaus, 2004. It took its name in 1965 when the pepsi cola company merged with. This paper seeks to analyze the coca cola company s corporate responsibility concerning people, planet, and profit. The maturity stage list of cocacola brands thank you for attention. Coke loyalists will insist its still in the maturity stage, that is if you are referring to the regular coke brand itself. Product life cycle product life cycle is a normative and descriptive model for the life of products in general the plcs importance to marketing decision makers is to help identify appropriate strategies.

Cocacola and the decline stage of the plc business. It specializes in manufacturing, marketing and distribution of its concentrate. To answer this question well take a look at all the stages of the product life cycle, and from there identify the one which fits coca cola the best. This is a valuable tool for marketers to manage the product as it progresses through its life cycle. Discussion and analysis of the marketing strategy of coke zero in the us market robert sarich, riasat zaman, and chinmoy misra coke zero 375ml cans as sold in vending machines were launched in the us market in 2005, as a sugarfree version of cocacola that maintains the same taste. Product life cycle of coca cola free download as powerpoint presentation. However, its sales over recent times lead to the question of whether it is has now entered the decline stage. The company must be aware that the product will not sell.

Pdf from brads drink to pepsi product life cycle and. To extend its mature stage cocacola has developed the following marketing strategies. To produce the worlds best known product, the cocacola company has to employ the highest quality processes and establish standards which guarantee the production of a standardised product which meets consumers high expectations each and every time they drink a bottle or can of cocacola. Pdf marketing management project on coca cola mian. Evaluation of this product lead to the following recommendations. The product life cycle helps a company understand the stages introduction, growth, maturity, and decline a product or service may go through once it is launched in the marketplace. Chandler formed the cocacola company in 1892 and by 1895 cocacola. Product and service design pepsi 4127 words bartleby. The lifecycle of coca cola research and product development coca cola was created in 1886 by dr. Product life cycle of coca cola the coca cola company scribd. The parent product of the company is cocacola drink, which is a flagship product, invested by pharmacist pemberton in columbus. The cocacola brand is globally valued and recognized. In product life cycle there is distinct product process phases like.

Coca cola company, the cocacola company to acquire costa, 2018. The life cycle of coca cola the cocacola company is an american multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in atlanta, georgia the company is best known for its flagship product cocacola, invented in 1886 by pharmacist john stith pemberton in. The product is controlled by the cocacola company, a. From vcrs to the latest tesla model, all products have a life cycle in the market that. Cocacola is a great example of a product that has had a very long product life cycle. The company is best known for its flagship product cocacola, invented in 1886 by pharmacist john stith pemberton in columbus, georgia. Introduction aptly named, this stage of the product life cycle represents the product s introduct. The cocacola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. The product life cycle of cocacola by azzeza mussa on prezi. A short product life cycle is one of the hallmarks of a fad. Marketing management assignment product life cycle of coca cola and some other information. Because of this, cocacola has come up with long term objectives. Hoping to duplicate the recent success of cocacola, bradham named his sweet.

Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can. Product life cycle stages and strategies marketing portfolio. This company is best known for its flagship product coca cola which was invented in 1886 by pharmacist john stith pemberton giebelhaus, 2004. Product life cycle stages managing the product life cycle. The companys product loses more and more market share, and. Product life cycle of pepsi this post is a business case study on pepsis product life cycle. Lifecycle assessment lca also called lifecycle analysis is a tool for examining the total environmental impact of a product through every step of its life from obtaining raw materials all the way through making it in a factory, selling it in a store, using it in the workplace or at home, and disposing of it. During the maturity stage, a companys focus is to maintain market share and extend the product life cycle as much as possible.